Successful campaigns often are driven by chance and luck rather than science. Most marketers and sales professionals prefer to work from the gut – and their ‘professional instinct – rather than the brain or thru facts. In a world that’s
Of course content matters. Yet content delivered within the right context is a lot more powerful. Here’s a statement by Stanford Business School professor Zakary Tormala to prove this point.
From the outside various players in the same B2B industry look very similar. The logistic products and services from the likes of TNT, UPS and PostNL for instance. DHL decided it was time for a different approach. Buying attention via
In B2B, traditional marketing and sales are no longer effective. Here are 3 stats to underline the need for a major overhaul: 1) In up to 70% of the buying process, prospects do not want to be contacted by a
Bad news for all those who prefer to be top of Google’s search results without having to pay for Google adwords. As of last week Google made all organic search traffic invisible. Information as to what are the most frequently
B2B inbound marketing & sales network. Founded by digital strategist Paul Hassels Mönning. Content strategy and execution for optimal conversion.
With a unique perspective: the blend of content, commerce and customer psychology delivers the best foundation to B2B thoughtleaders to (continue to) making a difference.