From the outside various players in the same B2B industry look very similar. The logistic products and services from the likes of TNT, UPS and PostNL for instance. DHL decided it was time for a different approach. Buying attention via
In B2B, traditional marketing and sales are no longer effective. Here are 3 stats to underline the need for a major overhaul: 1) In up to 70% of the buying process, prospects do not want to be contacted by a
Bad news for all those who prefer to be top of Google’s search results without having to pay for Google adwords. As of last week Google made all organic search traffic invisible. Information as to what are the most frequently
Stop, think, act. This key motto from my very first scuba lessons in Australia kept resonating in my head, a few years ago off the Costa Rica’s west coast. My dive buddy, a german underwater cameraman sporting mega fins and
Completing the Marketing 2020 survey proved to be a time-consuming chore last week (probably its completion felt to last at least 30% longer due to the tropical circumstances). However, the questions addressed some very interesting topics and thereby enticed me
B2B digital marketing & sales agency, the Netherlands. We enable the best mid sized B2B players to grow their business and make a difference.
Our perspective is unique: combining digital marketing, sales and customer psychology for most impact in customer enthusiasm, revenue and returns.