Earlier today I virtually stumbled upon this infographic about the use of social media in so-called ‘non sexy’ business-to-business companies.
As far as this infographic is concerned: the various statistics and insights are quite interesting in their own right. Those figures of course should not be taken too lightly: every industry and every B2B organisation is unique as previous research by dutch marketing intelligence specialist TNS NIPO rightly emphasized.
Successful campaigns often are driven by chance and luck rather than science. Most marketers and sales professionals prefer to work from the gut – and their ‘professional instinct – rather than the brain or thru facts. In a world that’s becoming more and more content-inundated, standing out from the clutter and making that right, emotional connection is more imperative than ever before. This applies in business-to-business marketing as well. How can we in B2B get our content best shared by striking the right emotional chord?
Of course content matters. Yet content delivered within the right context is a lot more powerful.
Tomorrow is a special day to both Prince Prins Willem-Alexander and the Kingdom of the Netherlands. After a lifetime of preparation, he will start his new job as king. LinkedIn already properly congratulated our soon king to be to this career move as is shown below.
By showing how their respective companies are making a difference, Kieran Flanagan (HubSpot) and Marcel Molenaar (LinkedIn) delivered the most compelling proof of the new marketing pudding. Last week both gentlemen spoke at the New Marketing 2013 (#NM13) conference run by ICT Valley in the Netherlands.